Cleo
Meet Cleo
Cleo, an AI financial assistant, rebranded and wanted a social-first launch.
We built a two-phase campaign: “You’re Invited” as a teaser that welcomed people to step into their financial future with Cleo, followed by a Launch phase calling them to act on goals and turn dreams into reality. This all created a new social identity and energy, with the same cheeky accountability.
Role: concept, copy, brand manifestos
Platforms: Instagram, Meta, TikTok
The Teaser: You're Invited
Hey, you. Yeah, you.
There’s something big happening at Cleo. It’s a whole new world built for your dreams. And this is your invitation.
Step into the future with AI by your side. A future where choices are clear, confidence is high, and confusion fades away.
You’ll feel that quiet support empowering your journey while throwing in the occasional (playful) jab.
And good news–that future is already here.
Let’s step in together. It’s gonna be fun. And you’re invited.
The Launch: Let's Manifest
Imagine a future where AI doesn’t just serve you, it moves with you. It’s not overbearing or anything like that. It’s more like a guide that pops into your reality with the right balance of support and real talk.
Life looks different in this future. You’ll feel the confidence. You’ll say yes to dinners that are worth it, and no to nights you’ll regret.
Who knows? You may never eat bad sushi again.
You’ll do more things that are good for you, because you’ll know exactly how much room you have for the things that are bad for you (but you really want to do anyway).
Your decisions will be lighter, and you’ll start to see the world that way too. You’ll know the feeling of having a financial advisor that hypes you up, roasts you, and always gives it to you straight. No scheduling appointments. No waiting on hold. No B.S.
This future you’re imagining isn’t far away. It’s already here.
Welcome to Life with Cleo.