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Meet the Streamers
Struggling to engage new home internet customers, T-Mobile sought a fresh approach to its paid social media strategy.
So, we developed a big idea that could cover over 50 deliverables of socially-native content in just one day of production.
Enter "The Streamers," a family embracing the transition from big cable to T-Mobile home internet while engaging in all the hijinks that social media loves.
+60%
ENGAGEMENT
+70%
CTR
-40%
CPA






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