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Meet the Streamers

Struggling to engage new home internet customers, T-Mobile sought a fresh approach to its paid social media strategy.

 

So, we developed a big idea that could cover over 50 deliverables of socially-native content in just one day of production. 

 

Enter "The Streamers," a family embracing the transition from big cable to T-Mobile home internet while engaging in all the hijinks that social media loves.​  

+60%

ENGAGEMENT

+70%

CTR

-40%

CPA

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