adidas

adidas wanted social-first extensions of their You Got This campaign to launch Travis Hunter’s new brand film. Inspired by Footloose, the spot pairs Travis with his new QB, Trevor Lawrence, and leans into confidence over panic, because “You got this” always beats “Don’t f*ck this up.”

​

We built quick-turn on-set capture beats, wrote platform-specific scripts, and re-edited the hero with stronger in-feed hooks so the story hit clean on TikTok, Instagram, and YouTube.

​

Role: concept, copy, social re-edits

Platforms: TikTok, Instagram, YouTube