Capital One wanted a standout presence at the Inc. 5000 Conference to celebrate small business owners. 

 

We concepted The 5000 Things, an interactive booth that championed all the small moments along the way to every major milestone. The idea was so well-received that it was extended into print and social to continue spotlighting the everyday wins that lead to making the Inc. 5000 list.

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Role: concept, copy

 

Channels: experiential, print, social