T-Mobile shows up during pop culture’s biggest moments, giving members exclusive access to food, merch, and celebrity interviews.

 

We built a slate of modular, talent-friendly formats that are all easy to run at live events and studio days with minimal lift.

 

We also ensured the interview content made stars feel naturally well-connected with T-Mobile, so that every member can get an inside look.

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Role: concept, copy, talent questions, scripts

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Platforms: YouTube, TikTok, Instagram, Meta