T-Mobile

T-Mobile launched their new SpaceX Starlink beta program during this year’s Super Bowl. After the Big Game, needed to extend the message on social to further drive awareness and sign ups.

 

We built a campaign around the idea, “if you can see the sky, it works.” Executions used ultra-tight to ultra-wide camera moves and punchy zooms to intertwine social connection with the wide open spaces of America.

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Role: concept, copy

 

Platforms: TikTok, Meta